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Picture This:
We might decide to manufacture brand new,  custom-designed, oak restaurant tables for
a popular restaurant in your area, and they in turn would allow a few local
businesses to advertise on their tables. They
will be beautiful and so interesting—and the ads are in full-color and are as clear as photographs. (See the
sample picture to the right-taken from East Park Restaurant in Ravenna, OH)
Wow!
Of course the idea behind
this is that when we sit in a restaurant and we’re waiting on our
food, we have absolutely nothing to do.
People just can’t help from reading all the ads because they
look so nice and professional, they’re only a few inches away from
them for 15-30 minutes at a time, and they can’t turn the page
on your ad, can’t change the channel, and can’t walk away from
them either. You
truly have a captive audience for your message when they sit there
right in front of your ad. They
sit there and read the table over & over & over & over
again… which is exactly what you want them to do.
Which leads me to my next answer to an
obvious question. Why
don’t we just go to big places like
Wal-Mart or any of the big chain stores and businesses and sell the
ads quick? Well, we just
don’t choose to do that, for the same reason that we don't choose
find an Applebee’s or a McDonalds.
Nothing against any of these big restaurants or these big chain
businesses-they are big because they paid their dues for it - I’m
sure. But we are not in
the business of getting the big guys bigger, instead our program is
inherently designed for all of us little guys to join together and
help one another.
Some people I’ve talked to have posed
this question to me, “In my town, a small town, why advertise?”
Everyone knows you, right?
But do they know why to shop or hire you instead
of going to a bigger town & going to a big franchise like
Wal-Mart, Jiffy Lube, or Lowe's?
Let’s face it, bigger towns aren't very far away and it’s
pretty easy to do all our business with the big boys.
So here’s your chance to tell everyone why they shouldn’t
go to a big town or to your competitor.
This is YOUR Chance to tell the
community why they should trust you above your competitors … At a
price that is reasonable and
affordable...and effective for two years, not just in today’s
news which becomes tomorrow’s trash.
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3.
Permanent Image –-
Most methods of advertising subconsciously work against
building a permanent image. Thirty second spot, daily newspaper...
these do not sound permanent. When you look at one of our tables, it
is solid, quality, and permanent – which are three things you
definitely want to say about your business.
4.
Repetition –
Large companies will tell you what made them as big as they
are today is… repetition, repetition, repetition. Restaurant
patrons will see your ad consciously several times in the 15 to 30
minutes they are there. But it doesn't stop there! If they like the
food, they will be back sitting in front of your ad many times over
the next 2-3 years that our tables are in place.
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